Most one-page www.alescaproductions.com web sites (also called one-page sales letter web sites or mini web sites) have just one single purpose — to sell an item. My alteration to the one-page web site strategy has been a unwilling one, as I hate studying all the sales copy. Nevertheless , the facts avoid lie — one-page sites written like a lengthy sales letter are one of the most effective ways to promote you product online. A lot of people don’t in fact read anything online. Rather, they understand a page, searching for info that may be bold, in a larger font size, within a different color, or in a bulleted format. Consequently, Internet marketers have found that the most important info about your product needs to get the reader’s eyes because they scan the page.
This is what you need to get rolling:
1 . A niched merchandise for a great easily identifiable target market. One-page web sites might be best if you have a product or service for a very specific niche market, like an eBook means teach a parrot to talk, an e-course on how to commence your individual bead making jewellery business, or possibly a set of Compact disks on how to educate yourself to enjoy the piano. You need to be competent to identify and describe the target market, by determining what the target market requirements and what they’ll pay for (as well as how much they will pay) to what ebooks they read, what groups/associations do that they belong to, and where they hang out equally on- and offline. Be sure you know something about your target market before carrying on to the next stage.
2 . A domain name. The domain name for your one-page site ought to mirror or closely resemble your merchandise name, or maybe a prominent feature of your product. So , for example , if you are a hypnotist and you have a podcast are really selling to be able to use self-hypnosis to lose weight, in that case you’d need to try and have a domain name just like. Try and get the. com variant of your domain name if possible, but once that’s not obtainable, seek out the hyphenated rendition of the. com domain name.
When you have an existing web site, your domain can be forwarded and masked to an inner page of the website in order that it appears like another website without paying for additional hosting. is wherever I pay for all of my personal domains, and in addition they offer url forwarding and masking as a part of their domain registration product.
If you don’t currently have a web site, you must determine what your website needs will probably be in the next few months to determine which hosting and website services you might need.
several. A give-away. You have two goals to your one-page site: get the get in touch with info through your visitors and convert all of them into spending money on customers. The best way to obtain contact info right from a visitor is usually to create a related information product (ebook, digital tips report, special article, podcast or perhaps other audio file, ecourse, video, etc . ) in which the content is really so compelling the fact that the visitor happily parts with his/her name and primary current email address to obtain the free giveaway. You may also create a promotion, say a trial period just for $1, and give access only to those who provides you with their speak to info. By providing you their contact information, they have become a nice lead and you will start to build a relationship with them.
5. Your item. There are a variety of products you may create to trade online. Those who are simplest to create and require tiny investment (other than your time to create them) and are offered by an electronic download contain an e-book or particular report, a podcast (audio recording of the interview or telelcass), or perhaps an ecourse. Of these, should you have almost everything you should create an ebook. I like to recommend that you formatting in e book in a word application program, like Microsoft Phrase. You’ll consequently want to format that into a locked PDF document so that it’s more difficult to illegally copy. I also encourage you to use a PDF program lets you create clickable links within your document so your buyers could easily click on sites from your guide. I prefer the Adobe Circus artist program to develop PDF docs, as Pot PDF has got both of these features, but there are various of cheap or free of charge programs readily available that will permit you to convert simple word refinement files to PDF file format.
To make the product more appealing, you need to have a protective cover created. This cover can certainly serve as the cover of the virtual item, and you can make use of it as an icon in emails and in your e-commerce software as a video or graphic representation of your product. There are a variety of graphical artists so, who create ebook and other item covers, and there are several pieces of software you can aquire to create your own. I’ve never been too pleased with the results from software, then i hire Heather Colman of, who does a terrific job.
5. A merchant service. In order to collect payments, you need able to take credit card repayments online. The merchant account provider needs to provide a „virtual terminal“, which enables you to enter and process trades online and extrémité with your shopping cart program. The most commonly used virtual terminal is the fact provided by. If you want to purchase a merchant account, you can begin through the use of third-party cpus like PayPal or ClickBank, but they offer less versatility than a total merchant program.
6. Shopping cart application. Ultimately, your shopping cart software would have been a workhorse for you and enable one to automate a large number of functions of the online business. The cart which i highly recommend is certainly,, which offers a lot of flexibility in how you list and pack products, gives buyers a 24-hour download URL for downloading your electronic merchandise, has integrated autoresponders so you can automatically contact your potential buyers, and a message broadcast function so that you can mail out special sees to the clients or potentials on your list.
7. A squeeze page. A squeeze page offers the visitor use of some part of information as a swap for the customer parting along with his name and first email address. The information has been „squeezed“ out of the visitor, hence the name of the page. In this particular page you’ll be wanting to have an desirable graphic, compelling headline, a quick list of rewards that the visitor will receive if the visitor will give you his get in touch with info immediately, and a form for visitors to complete to receive the information.
8. The sales letter webpage. This is the primary sales page of the one-page web-site, containing a long sales letter with benefits of the product and testimonials of others who’ve utilized the product, You will find a formula meant for writing an efficient one-page sales copy site, and i also use a software called Immediate Sales Letter Generator, that helps me personally by asking me a series of questions that may enable myself to create the copy just for the page. The formulation for a one-page sales letter web site is generally a great attention-getting headline, a strong starting statement, body system of the correspondence that traces the features and benefits of what you’re offering, the actual offer itself, then asking for the sale. Most pages are designed very in the same way. If you look at many of the web sites of your major Online marketers, you’ll find this kind of style utilized again and again.
on the lookout for. Follow-up automotive responders. Being able to continue to touch base and „touch“ your potential customers is key in developing a romantic relationship with them so that they progress from a prospective client to a purchasing customer. I usually create a number of 6-10 roughly autoresponders which can be sent out within the 3 weeks pursuing the purchase to evaluate in with the purchaser, as well as to interest the purchaser in another item. The shopping cart service plan I use comes with autoresponders built-in. Other dependable autoresponder services include and.
10.. Traffic to the site. Because your site is merely one web page, it will be almost ignored in the organic search engine ranking method. There’s not really enough happy to warrant a high ranking upon any keyword you might select. The easiest way to travel traffic to a one-page web-site is to order keywords, or pay-per-click marketing and advertising. Google’s Ppc, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Yahoo is probably the simplest with which to begin with.
Completing a single page web page won’t happen overnight. Yet , with a minor research, wonderful copywriting, and a marketing strategy in place, a one-page web site can easily be a profit middle for your business.